Nielsen announced today that it is now offering the industry a syndicated solution to independently measure subscription-based streaming content. Several major television networks and production studios have already signed on to subscribe to this game-changing service.
Nielsen’s 2017 Store Choice Driver Report for the Convenience Channel is a comprehensive analysis for retailers and manufacturers, offering deep insights into why shoppers visit certain stores; how attitudes impact shopper behavior; and how retailers are responding to changing perceptions and attitudes.
Nielsen has today completed its acquisition of Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.
Nielsen announced it has entered into a definitive agreement to acquire Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.
Nielsen announced the addition of three new solutions to its existing proprietary financial forecasting platform, Nielsen BASES Volumetric Forecasting. The new modules make financial forecasting easier and more flexible in order to help FMCG companies make more accurate and efficient decisions throughout the entire innovation process.
CBS Corporation has subscribed to Nielsen’s National Out-of-Home Reporting Service, which provides ratings for all programming and commercial content that aired on the network for live plus seven days of time-shifted viewing.
African-American women’s consumer preferences and brand affinities are resonating across the U.S. mainstream, driving total Black spending power toward a record $1.5 trillion by 2021, according to "African-American Women: Our Science, Her Magic," a Nielsen report released today.
Nielsen announced that it will collaborate with clypd, a leading audience-based sales platform for television networks. The syndicated service will offer the advertising ecosystem a fully integrated, linear TV targeting solution that will benefit marketers, agencies, buying platforms and publishers seeking to plan and buy on demographics beyond age and gender.
Nielsen Holdings plc announced today the addition of Guerrino De Luca as a member of the company’s board of directors, effective Oct. 19, 2017. De Luca is a seasoned consumer technology executive with more than 30 years of global experience, and significant expertise in strategy, marketing and management.
Nielsen Brandbank announced the launch of its first, full-service content studio in the U.S. This studio will enable FMCG manufacturers to more cohesively create, enhance, optimize and distribute rich and consistent product content across all digital selling platforms.
Six new companies join Nielsen’s Connected Partner program. They are digitally savvy and socially responsible companies that leverage the power of data and cutting edge technology to empower clients, consumers and the communities they serve to do better.
Byron Allen’s Entertainment Studios, one of the largest independent producers and distributors of first-run syndicated television (TV) programming for broadcast television stations, has signed a long-term agreement with Nielsen (NYSE: NLSN) for linear and digital measurement services.
Nielsen and ALDI announced an expanded multi-year relationship for integrated analytics data around shopper panel, custom retail analytics and advertising effectiveness. Under this agreement, Nielsen will be ALDI’s preferred data and analytics provider, covering nearly 1,700 stores in 35 states across the U.S.
Nielsen announced today that it has expanded its preferred analytic relationship with DeMoulas Super Markets Inc., covering measurement and analytic services under the Market Basket grocery retail name.
CEO Mitch Barns joins more than 250 CEOs in taking the CEO Action for Diversity & Inclusion™ pledge, committing themselves—and the organizations they lead—to advance diversity and inclusion in the workplace.
Nielsen and Turner today announced that CNN and Turner Sports will subscribe to Nielsen’s National Out-of-Home Reporting Service. For the agreement, Nielsen will deliver program and commercial ratings for live plus seven days of time-shifted viewing.
The RMO Sales Planner solution will enable FMCG companies to accelerate trade optimization results by bridging the gap between nationally focused price and promotion strategies and the annual plans executed by account teams at a local, retailer-level.
Nielsen announced today that syndicated VOD Content Ratings from nine leading networks, including Turner and Discovery, will be featured as an enhancement to Nielsen Media Impact. VOD Content Ratings is a key component of Nielsen’s Total Audience measurement framework and demonstrates the high-quality audiences engaging with VOD.
Nielsen today announced that premium podcasting company Panoply Media has selected the Nielsen Data Management Platform (DMP) - a core Nielsen Marketing Cloud application - to power in part its Megaphone Targeted Marketplace, which introduces audience targeting to podcasting for the first time.
The Nielsen Music U.S. Mid-Year Report confirms that streaming is still on the rise, with weekly on-demand audio streams surpassing 7 billion for the first time ever, during the week ended March 9. On-demand audio streams have reached over 184 billion streams so far in 2017, a considerable 62.4% increase over the same time period in 2016.
Target Group Performance Analysis is a new innovation evaluation framework that will allow FMCG manufacturers to more accurately predict an innovation’s overall viability and the growth potential within specific, target, consumer segmentations.
Nielsen (and Label Insight announced an expansion to the Nielsen Product Insider solution, now offering the ability to measure sales of ingredients and U.S. government-regulated attributes for non-food categories, including personal care, pet food, over-the-counter medicine and vitamins/supplements.
Nielsen released the first official details of the Connected System, designed with and for a broad range of decision-makers across FMCG and retail companies to foster collaboration, align organizations and achieve sustained, profitable growth.
Nielsen today announced that FOX Sports is the latest media company to subscribe to its National Out-of-Home Reporting Service. The multi-year agreement provides the FOX Sports broadcast network, FS1, FS2 and FOX Deportes with program and commercial ratings for live through live + 7 days of time-shifted viewing.
Nielsen and fred’s Inc. announced an expansion of their long-term relationship with the renewal of data insights and analytics services. With this agreement, Nielsen will become the exclusive account-level data provider for fred’s Pharmacy.
Nielsen has introduced advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings. The service will now provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across computer and mobile devices.
Through a new alliance, Nielsen and Trax will offer a new, joint-solution known as Shelf Intelligence Suite. This suite includes a syndicated offering that digitizes the shelf, allowing brands to have a more frequent and accurate measurement of how their products are represented in store and how this influences their sales.
Nielsen and Periscope® By McKinsey announced an alliance through Nielsen’s Connected Partner program. Through this collaboration, Periscope’s food retailer and FMCG clients will now have seamless access to Nielsen’s syndicated point-of-sale (POS) data, panel data, a variety of in-store execution monitoring services, and pricing and promotional models, globally.
Nielsen announced that Zenith, which is part of Publicis Media, has signed a new agreement for Nielsen’s Local Television Measurement. The renewal will provide Zenith with continued access to Nielsen’s local currency television ratings data across all 210 DMAs.
The University of Chicago Booth School of Business and Nielsen have expanded their ongoing collaboration with the availability of a new dataset from Nielsen’s Ad Intel Data that provides information for advertising from 2010-2015 for a variety of media with updates available each year.
Nielsen today announced that Westwood One, America’s largest radio network, has selected Nielsen Marketing Cloud and its advanced data management platform (Nielsen DMP) to launch the first-ever audio DMP.
Nielsen and Family Dollar will deepen the application of Nielsen's analytics to fuel Family Dollar’s strategic efforts. Nielsen will now be the architect and exclusive provider of Family Dollar’s Trading Area and custom product hierarchy.
Nielsen has signed a renewal agreement with WBBH-TV, the NBC-affiliated television station owned by Waterman Broadcasting Corp. and WZVN-TV, an ABC-affiliated television station serving Fort Myers, Fla., that is licensed to Naples.
Nielsen plans to install nearly 15,000 TV audience meters in approximately 7,000 homes across the 140 markets currently measured by Local TV paper diaries. This effort is part of Nielsen's plan to implement universal electronic television measurement in all 210 Local TV markets.
Through Digital Ad Ratings, Nielsen will now provide independent audience verification metrics for campaigns on Twitter’s mobile app globally, enabling clients to measure how effectively ads on the social platform reached their intended audience.
Nielsen announced today that it has renewed its Nielsen Audio agreement with CBS Radio, one of the largest major-market broadcast media operators in the U.S. Nielsen Audio will provide measurement services to CBS Radio’s 117 stations across 26 markets.
Nielsen announced the continued expansion of its Connected Partner Program with the addition of eight new partner companies. Since the program’s launch six months ago, the Nielsen Connected Partner Program has successfully grown into a community of 25 active partners.
Nielsen and The Dieline have announced the winners of the inaugural Nielsen Design Impact Awards at the HOW Design Live Conference in Chicago. The awards recognize some of the most impactful FMCG redesigns over the last two years and celebrate the real and measurable business impact of outstanding package design.
Social Content Ratings has been enhanced to support the analysis of owned and organic activity within the total social TV conversation. These advanced analytics help to inform network media strategies by measuring the engagement with owned and organic content.
Nielsen has been named to Google’s Marketing Mix Model Partner program. As a preferred partner, this program enables Nielsen to collect Google advertising impression and spend data directly from Google in a standardized, granular and accurate way.
Nielsen today announced the winners of its 11th annual Automotive Advertising Awards celebrating the most memorable TV ads that aired during 2016. Toyota’s spot was triumphant as the Automotive Ad of the Year.
Nielsen announced today that it has received Media Rating Council (MRC) accreditation for its viewability integrations with Integral Ad Science and Moat for desktop display and video viewable GRP estimates in Digital Ad Ratings.
Nielsen has announced the commercial availability of its national out-of-home reporting service and that ESPN will be the first client. This opt-in service will provide ESPN and other television networks that subscribe with program and commercial ratings for live through live + 7 days of time-shifted viewing.
Today, Nielsen announced the official rollout of its U.S. e-commerce measurement solution, delivering a comprehensive total consumer view of 90% of fast-moving consumer goods online sales within the U.S. market.
By reducing the time, cost and resource demands of traditional analytics, coupled with simple and intuitive tools, Nielsen’s Everyday Analytics suite will make sophisticated analytics more accessible for everyday decisions across all FMCG growth drivers.
Nielsen has announced the renewal of contracted services for data insights and analytics for RaceTrac convenience stores. As an analytics provider, Nielsen will expand its services to now measure more than 450 RaceTrac convenience stores, covering market metrics for Georgia, Florida, Louisiana and Texas.
Nielsen has realigned the on-premise licensed dining channel of TDLinx into five sub-channels designed to more accurately reflect the current state of this major segment of the on premise environment in the U.S.
Nielsen’s Quick Screen is a cost-efficient innovation tool that allows FMCG manufacturers to quickly test new product ideas and measure their potential. Quick Screen brings quantitative rigor to previously untested innovations—resulting in quick results without compromising on data quality.
Lazer Broadcasting has signed a multi-year renewal agreement with Nielsen Audio. The renewal agreement is across Lazer Broadcasting’s 12 stations in Nielsen Audio-rated markets including Sacramento, San Jose, Riverside, Oxnard-Ventura and Santa Maria.
On March 1, Nielsen Total Content Ratings will have a limited commercial release that will allow subscribing media companies to use their data externally as a way to demonstrate the viewership to their cross-platform content.
Univision has signed a multi-year agreement with Nielsen Audio. The renewal covers all of Univision’s 64 owned and operated stations in 16 markets, which include the top 10 U.S. Hispanic markets, with an audience reach of more than 16.1 million listeners per week.
Nielsen announced today that Pet Retail Brands, the third-largest pet specialty retailer in North America, has chosen Nielsen as its primary analytic provider. With this announcement, Nielsen further expands its coverage within the growing pet retail channel.
Nielsen today announced that CBS Television Stations has signed a multiyear renewal agreement for Nielsen’s Local Television Measurement. The renewal provides local market ratings insights for CBS owned and operated stations in 17 U.S. markets.
Nielsen today announced the launch of Nielsen Product Insider. With this launch, Nielsen’s robust market measurement and Homescan Consumer Panel data are combined with Label Insight’s industry-leading cloud-based product attributes.
Nielsen today launched its Benchmark Media Optimizer. This new solution is an intelligent media allocation tool that allows brands of all sizes to make informed, data-driven decisions, without the requirement of a custom marketing mix study.
Nielsen has announced plans to expand Nielsen Scarborough, the market-leading, in-market consumer insights service, to local markets nationwide. The expansion will add 59 DMAs to the 151 currently measured.
Nielsen and FMI today released a preview of its “Digitally Engaged Food Shopper” analysis. The introductory set of insights from this joint, multi-year initiative offer a comprehensive look into the behaviors, motivations and expectations of the digitally engaged food shopper.
Nielsen today announced the launch of cross-device verification which will be powered by its Digital Ad Ratings. Under the new methodology, Nielsen will conduct measurement of the accuracy of cross-device graph providers, offering an independent third-party measure of their efficacy in verifying consumer identity.
Nielsen today announced that Entravision Communications Corp., a leading media company that reaches and engages U.S. Latinos across acculturation levels and media, has signed a multi-year renewal agreement for Nielsen’s Local Television Measurement.
Further enhancing the Nielsen Total Audience Strategy, the data from the AT&T set-top boxes, integrated with Nielsen’s gold standard panels, will offer high-quality measurement that leads to a greater understanding of audiences and their viewing trends.
The multicultural Millennial population consists of almost half of the Millennial generation (42%) and represents local markets that drive 47% of the total U.S. gross domestic product. Nielsen’s new Multiplier Effect report explores key aspects of this population.
Today, Nielsen announced an expansion of its Connected Partner Program member roster. The newest crop of partners include retail-focused companies such as: 1010data, ciValue, Neogrid, Clear Demand, and RangeMe.
Nielsen, the industry's leading source for music data and insights, today released its 2016 U.S. Year-End Report for the 12-month period ending Dec. 29, 2016. This highly anticipated report provides comprehensive coverage of the year in music from the coveted Nielsen Music Year-End charts, presented by Billboard, to insights on the most important industry trends from sales and streaming to social media and overall consumer engagement across today’s most popular platforms.
Nielsen has entered into an agreement with Tribune Media Company to purchase Gracenote, a premier provider of media and entertainment metadata. With this transaction, Nielsen will acquire the data and technology that underpins the programming guides and personalized user experience for major video, music, audio and sports content.
Nielsen, the world's leading measurement company, and JD.COM, one of China's largest and fastest growing retailers, today announced a strategic framework agreement for comprehensive data cooperation between the two companies beginning January 2017.
Nielsen and Label Insight, a cloud-based product data refinery platform, announced today, a strategic alliance to help bring clarity to food, beverage and non-food transparency for the consumer packaged goods (CPG) and retail industry.
Nielsen today announced the launch of advanced analytics through Digital Ad Ratings (DAR). The new service, DAR Publisher Insights, allows digital publishers to unlock analysis from advertising campaign data in a way that articulates the unique value proposition of their audiences and properties.
E-commerce retailers stand to benefit from shoppers' continued affinity for online shopping, according to Nielsen’s 2016 holiday trend report. Consumers across all generations are spending more online, however Millennials are leading the way with 25% planning to increase their online expenditures this holiday season. Overall, 19% of U.S. shoppers are planning to spend more online, up from 17% in 2015.
Today Nielsen (NYSE: NLSN) announced the launch of the Nielsen Shopper Essentials Suite, which provides a complete interactive view of shoppers across retail channels and categories allowing clients to make real-time decisions to drive growth outcomes.